Sequoia Group’s largest Distribution Summit to date returned to Sandy, Utah, on May 7, bringing together a record-breaking audience for a full day of innovation, education, and meaningful connection. Centered around emerging software trends, the future of distribution, and AI, this year’s summit set a new benchmark for learning, collaboration, and industry excitement.
From distribution professionals and warehouse managers, to ERP and WMS users, to technology innovators, the event offered valuable insights for everyone—whether attendees sought answers, inspiration, or networking opportunities with peers and partners.
AI Takes Center Stage
Artificial Intelligence was a unifying theme throughout multiple sessions with it’s capacity to enable smarter warehouses, faster insights, improved decision-making, and more dynamic customer experiences.
The day opened with a compelling keynote from Guy Courtin, VP of Industry & Advanced Technology at Tecsys, who explored how AI is fundamentally reshaping distribution. He highlighted practical applications and emerging trends—from robotics to real-time visibility—emphasizing that AI is more than a trend; it’s a strategic advantage for those prepared to embrace it.
The event concluded with Eric Dahl, Partner at Sidekick BD, who energized the audience with a fast-paced talk on defining brand identity in the AI era, reinforcing that AI achieves its full potential when guided by purpose, creativity, and clarity.
Innovation on Display: LocusBot Live
A major highlight was the live demonstration of the Locus Origin Bot, showcasing autonomous warehouse robotics in action. Engineered for maximum efficiency, Locus Origin delivers optimal productivity through agile maneuverability, advanced navigation, and vision system technologies. As a proud partner of Locus Robotics, Sequoia Group was excited to offer attendees an up-close look at this transformative technology — a clear signal that automation is not just the future but a present reality.
Partner-Led Sessions: What’s New and What’s Big
Distribution Summit 2025 featured handpicked vendors ready to help businesses thrive by providing smart tools, real solutions, and proven ROI.
Each of the partner sessions delivered actionable insights and bold ideas across automation, analytics, and digital transformation. Highlights included:
- Tecsys – Supply chain visibility and AI-driven distribution
- Phocas – Business intelligence built for distributors
- Databank – Workflow automation and document intelligence
- Avalara – Automated tax compliance at scale
- EasyAsk – Natural language search and intelligent merchandising
- Nexio – Modern payments and financial technology
- Sidekick BD – Brand strategy in the AI era
These sessions sparked meaningful conversations and provided strategies teams could implement immediately, helping attendees stay ahead with the latest tools and software capabilities.
Voices from the Sequoia Team
In addition to external thought leaders, attendees gained valuable insights from Sequoia Group team members who shared real-world examples of how they deliver tailored technology and expert guidance that empower businesses to optimize inventory, accelerate fulfillment, and remain competitive in a rapidly evolving market.
From hands-on implementation to ongoing support, the team demonstrated how they partner closely with customers to drive impactful, long-term success.
Community, Connection & Celebration
From hallway conversations and one-on-one vendor chats, to networking moments over breakfast, lunch, and dinner, the day was rich with connection. Attendees enjoyed giveaways and a high-energy atmosphere that made every moment memorable.
The evening concluded with a private VIP screening of Marvel’s Thunderbolts at Jordan Commons Theater, offering attendees and their families a crowd-pleasing finale to a packed and productive day.
Looking Ahead: A Grateful Close to an Incredible Day
“This was our biggest Distribution Summit yet,” said Steven Fitt, CEO of Sequoia Group. “From the top-tier insights delivered on stage to the quality of conversations throughout the day, the event was thoughtfully planned and flawlessly executed—leaving everyone energized, informed, and proud to be part of such a unique community.”
Kaisa Dahl, Marketing Director at Sequoia Group, added: “This was my third Distribution Summit, and by far the most exciting and rewarding. I’m honored to be part of such an amazing team. It’s incredible to see this event grow each year and witness the tremendous value attendees gain from it. AI, automation, WMS, robotics, software intelligence—it’s all here, moving rapidly. We’re already looking forward to next year.”
Distribution Summit 2025 proved that with the right people, partners, and tools, the distribution industry is poised to lead the future. We extend our sincere gratitude to everyone who attended and supported this year’s event—we’re already counting down to Distribution Summit 2026.
Event photos are available here.
